On Saturday 4 September, a new store was opened on Piazza Risorgimento, in the very heart of Arezzo. It was designed and constructed in accordance with the repositioning strategy for the Sarabanda brand. The new concept was very popular with the customers who entered the store during the opening event.
The modern layout and the red and white Sarabanda colours give a strong identity to the store and there are fresh categories, new backlit panels and a large shop window that highlights the clothes and the Sarabanda style.
The celebrations continued throughout the afternoon and entertainment was provided by a friendly magician, who delighted the children with his conjuring skills and amusing tricks.
This opening marks the launch of the new Sarabanda concept, which will get the retail expansion underway in 2011.